Increasing Google AdWords ROI for an Industrial Storage Supply Company

How we grew conversions and lowered costs with a more targeted Google AdWords strategy

Our client, an industrial storage supply company in our area, had an existing Google AdWords campaign in place but their strategy resulted in a cost of $38 per sign up and a whopping $17 per click – far too much money for far too few clicks. In September alone, they spent almost $3,800 for only 217 clicks on their ads.

Our Campaign by the Numbers

0 %
increase in number of clicks
0 %
increase in signups
$ 0
amount saved on each of the 120 signups

Catching Up with the Competition

Our client controlled a modest portion of the surprisingly large and competitive market for industrial storage supplies. They recently discovered why they have been unable to control more of the local market – their marketing efforts lagged far behind their competition, especially digitally. Their competitors were having marked success via digital channels channels while our client primarily relied on conventional marketing. Realizing something needed to change, they embarked on their own AdWords journey using well-intending internal marketing employees that just didn’t have the knowledge to effectively drive traffic that will affect their bottom line. That’s where we come in.

Their Goal

Geting a Bigger Piece of the Market

The goal was clear. They had already spent $3,000 the previous month with less-than-satisfactory results. While their digital marketing efforts were failing, their competitors were capturing a larger piece of the market every day. It was time to turn that around.

Our Solution

Focus on What Works and Change

One of the many reasons why Google AdWords is a great way to boost your web presence and drive ready-to-buy traffic to your website is the ability to adjust a campaign based on performance.

Because our client had an existing AdWords campaign in place, we analyzed their results and built on the parts of the strategy that were working and changed those that were not.

We started with improving the copy of the ads and landing pages. Copy that is relevant improves your Quality Score – Google’s rating of the quality and relevance of your ads. A higher Quality Score translates to a lower cost per click and a lower cost per conversion.

Next, we began targeting keywords that their competition were targeting – including branded keywords. This means when potential customers search for our client’s competition by name, in addition to the results they also saw our client’s ads.

For keywords that were underperforming and couldn’t be helped with improved copy, we simply removed them. No sense in throwing away money.

Finally, we added negative keywords. Excluding search terms that won’t result in a qualified lead or sale is another way to save money and maximize ROI.

Their Success

A Winning Strategy

Google AdWords is often perceived as an expensive way to reach your audience. However, a well-managed strategy that is set up properly is a cost-effective way to get leads.

Here is a summary of how we made our client’s AdWords campaign successful:

$ 0
saved in 1st month of our campaign compared to previous campaign
conversions compared to 100 - an increase of 20%
$ 0
saved on each of the 549 clicks - 332 more clicks than the month before
0 %
of conversions resulted from targeঞng their compeঞtor’s keywords

Google AdWords Done Right

The key to a successful Google AdWords campaign is targeted ad copy that funnels potential customers to a landing page that is relevant to the copy on the ads. Then, thoroughly researching existing campaigns (if they exist) and competitor keywords. Equipped with this knowledge, we can then spend our client’s valuable marketing budget on the right keywords and stop wasting mon wasting money on the wrong ones.

Scroll to Top

Application Form

It only takes 20 seconds to fill out your information below…

We respect your privacy and promise never to rent or share your details with anybody without your consent.


Play Video
Play Video
Play Video
Play Video

Dear Business Builder

How would you feel if your sales doubled within 3 months even with the same (or less) spending on your marketing?

Imagine skyrocketing profits.. Increasing bonuses… you don’t have to worry about chasing your next customer anymore, while enjoying a predictable stream of leads on autopilot.

We’re commonly known for turning every $1 of advertising into $3 of profits. We know fast-growth and future success are often through digital marketing, and we know how it’s done.

Here’s how we take your business from zero to hundred, FAST:

  1. Lock in time with one among our Digital Growth Specialists. They’ll guide you through a strategy session that audits your digital presence and put together an omnichannel digital marketing strategy (worth 50 pages)
  2. If you like what you hear, we pitch an idea that puts your business goals at the forefront
  3. Ready to take subsequent steps? Our team hits the ground running to realize your goals with digital marketing that works.

Best of all? We provide our strategy sessions for free.
But it’s not for everybody. After working with many business owners, we know a thing or two about what fits or what doesn’t.

Our free strategy sessions are available only for people whom we know we can add value to. In other words, businesses that:

See marketing as a revenue-driver, not a price centre
Can invest enough resources into their marketing (less than $2K monthly budget may be a no)
Want to partner with a compatible business – strong partnerships is how we assist you to get brilliant results

If all the above seems like you, let’s talk.

Chief Consultant
Media Mojo Pte Ltd