How to Optimize or Launch a Google Ads Campaign

For websites and local businesses, Google’s been an ideal playground, giving them a solid launching pad to market their products or services. Google Ads can generate stellar results, with an amazing 8:1 ROI on occasions. 

This means, by spending as low as $10 daily on Google Ads Campaign, you’re in with a chance to earn $80. That’s simply because Ad campaigns on Google can take your conversion rate up to 75%, on average, which is ideal for small-scale businesses. 

Surprisingly, not too many businesses are able to utilize this platform to its potential. Why? Most of them don’t follow the basics of advertising on Google. Before anything, you need to know how it works. If you’re able to identify which relevant keywords perform higher than others, you can optimize your website accordingly and make the most of your ad campaigns.  

To do that, you need a full-fledged digital marketing agency like Media Mojo. We have a proven track record, and we can help you optimize or launch a Google Ads campaign for your business.

Let’s find out how we do it.

Executing Killer Google Ads Campaign

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If you haven’t already done it, launch a Google Ads campaign. This is a no brainer for any marketeer, but it’s only viable and beneficial when done correctly. 

On the surface, it’s pretty easy to launch a campaign, but pretty difficult to see conversions. You can have multiple campaigns running from a single account. However, that doesn’t guarantee you’ll get your money’s worth. 

Google Ads is a cost-effective way of getting new visitors to your website. With more and more people shopping online than ever before, Google Ads will see a positive shift in their relevance in digital marketing this year.

Google’s Initiative to Support SMBs Amid Pandemic

Google extends its support to the sufferers of Covid-19. They’ve been offering special ad credits to medium and small-size businesses registered on Google Ads. These ad credits are worth $340 million.

These campaigns can be set up in a matter of hours and may help you rank on top without all the SEO stuff. Sounds good? 

The Secret to Launching Google Ads Campaign

If you’re new to Google Ads (formerly Google AdWords), you don’t need to worry too much about learning this craft. The lion’s share of the work is figuring out the right keywords to target. Once you have nailed that down, the rest is easy. 

Before you launch the campaign, it’s important to see whether there’s even a demand for the product or service you’re selling (there most likely is). Find out the search volume for the keywords you’re planning on targeting for your Google Ads campaign.

Keep two things in mind:

  • Don’t spend a lot of money on Google Ads, as you can spend as little as $50 and see results.
  • Work on your Ads’ quality score as that can effectively improve your chances of winning the auction and even paying less than your bid.

Basics of Google Ads Campaign Optimization

smartphone showing Google site

You can’t just create a Google Ads campaign once and call it a day. It requires constant monitoring and optimization. From keyword grouping to revising bidding, managing Ads campaigns is a continuous process if you want it to work. 

Here’s how you can optimize your Google Ads campaign:

Negative Keywords

Just as you’re targeting some keywords, you also want to avoid certain keywords. If your campaign runs for such keywords, the chances of conversion are quite low. These are often similar to the main keywords but with a different context. 

Target Parameters

You want your Ad to be seen by people who are actually interested in them and can buy. This requires setting certain target parameters that ensure the ad reaches the right screen. These include time, demographics, and locations. 

Adjusting Bidding

Google Ads bidding can be manually optimized. Oftentimes it’s effectively optimized bidding that leads to your ads being displayed and clicked through. More importantly, bidding based on data can ensure your Ad budget is being used the right way. 

Improving Ad Text and Landing Pages

These two things will help deliver a strong quality score for your campaign, which can improve your chances of winning the bid.

Getting your ad text right is complicated but not entirely impossible. Everyone knows you have to have the main keyword in it. However, it should also be unique and sell your business. Focus on the call-to-action.

Final Words

That’s a quick rundown just to tell you how important a Google Ads campaign could be for your business, especially during the pandemic. If you’ve been struggling as an entrepreneur, these tips will surely help you find a way out. 

Whether you’re planning to launch a Google Ads campaign or looking for experts to optimize an existing one, you can call Media Mojo for help! 

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